Secret Lodge Case Study

ROI (Based on Year 2 income): 20%
Yearly Profit: £26,000
Annual Revenue: £87,000
60 hrs Saved Per Month On Avg
Average Occupancy: 91%

The Opportunity

We acquired an underperforming holiday let and rebuilt pricing, positioning, and operations to improve occupancy and profitability.

The property was listed for £130,000 and had previously been a holiday let. The listing quality and pricing strategy suggested poor management — creating an opportunity to acquire a failing holiday let and turn it into a high-yielding asset.

The market was strong with proven numbers predicting £55,000 revenue per year. After negotiations, we acquired the property for £121,000.

The property came fully furnished, included in the negotiated purchase price along with a hot tub and sauna. The cost of listing and professional photography was covered by us for our investor. After auction fees and legal costs, the total investment came to £130,000. In December 2023, the property was ready.

Before Professional Photography & Acquisition

Original listing photography before acquisition.

Before photo 1 Before photo 2 Before photo 3 Before photo 4

After Professional Photography & Acquisition

New photography used to reposition the listing and increase conversion.

After photo 1 After photo 2 After photo 3 After photo 4

Year 1 Performance

Year 1 Gross Revenue
Revenue before OTA fees (Airbnb, booking.com, etc.) and management commission are taken off.
Year 1 gross revenue graph Year 1 gross revenue table
Year 1 Net Revenue
Revenue after OTA fees and management commission are taken off. For market net revenue, only OTA fees are applied.
Year 1 net revenue graph Year 1 net revenue table

Year 1 Gross Profit

Profit after all expenses before corporate tax.

Year 1 profit graph Year 1 profit table

Year 2 Performance

Year 2 Gross Revenue
Revenue before OTA fees and management commission are taken off.
Year 2 gross revenue graph Year 2 gross revenue table
Year 2 Net Revenue
Revenue after OTA fees and management commission are taken off. For market net revenue, only OTA fees are applied.
Year 2 net revenue graph Year 2 net revenue table

Year 2 Gross Profit

Profit after all expenses before corporate tax.

Year 2 profit graph Year 2 profit table

Secret Lodge Case Study

ROI (Based on Year 2 income): 20%
Yearly Profit: £26,000
Annual Revenue: £87,000
60 hrs Saved Per Month On Avg
Average Occupancy: 91%

The Opportunity

We acquired an underperforming holiday let and rebuilt pricing, positioning, and operations to improve occupancy and profitability.

The property was listed for £130,000 and had previously been a holiday let. The listing quality and pricing strategy suggested poor management — creating an opportunity to acquire a failing holiday let and turn it into a high-yielding asset.

The market was strong with proven numbers predicting £55,000 revenue per year. After negotiations, we acquired the property for £121,000.

The property came fully furnished, included in the negotiated purchase price along with a hot tub and sauna. The cost of listing and professional photography was covered by us for our investor. After auction fees and legal costs, the total investment came to £130,000. In December 2023, the property was ready.

Before Photography

Original listing photography before acquisition.

Before photo 1 Before photo 2 Before photo 3 Before photo 4

After Photography

New photography used to reposition the listing and increase conversion.

After photo 1 After photo 2 After photo 3 After photo 4

Year 1 Performance

Year 1 Gross Revenue
Revenue before OTA fees and management commission are taken off.
Year 1 gross revenue graph Year 1 gross revenue table
Year 1 Net Revenue
Revenue after OTA fees and management commission are taken off. For market net revenue, only OTA fees are applied.
Year 1 net revenue graph Year 1 net revenue table

Year 1 Gross Profit

Profit after all expenses before corporate tax.

Year 1 profit graph Year 1 profit table

Year 2 Performance

Year 2 Gross Revenue
Revenue before OTA fees and management commission are taken off.
Year 2 gross revenue graph Year 2 gross revenue table
Year 2 Net Revenue
Revenue after OTA fees and management commission are taken off. For market net revenue, only OTA fees are applied.
Year 2 net revenue graph Year 2 net revenue table

Year 2 Gross Profit

Profit after all expenses before corporate tax.

Year 2 profit graph Year 2 profit table

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